About

A-adaptable
S-strength
H-humble
L-loyal
E-encouraging
Y- yapper (I like to talk, and there are not many choices for Y)

Hello, my name is Ashley and this is my last term at SNHU.  I am a small town girl at heart, and love spending time with family and friends.  I am married to my high-school sweetheart, which is pretty special.  We consider ourselves one of the lucky ones.  We will be celebrating our third wedding anniversary in October, but have been together for eleven years total.  In my free time, I enjoy hanging with my husband at local breweries or wineries and when I can take a dance class or two I am really in my happy place.  Dance has always been a passion of mine, and I have taken classes in ballet, tap, jazz, and everything in-between.  I even owned a dance studio at one time.  I currently am a senior team leader at Target and love my career choice.  One day is never like the other.

Following the completion of this term I will have my Bachelor’s in Marketing and that feels amazing to say.  It has been a long time coming and I am happy to say I have accomplished this personal goal. The many doors it has opened with my career already are exciting and prove that education is worth it.  Friday I go out for interviews for my next promotion at Target, one of the choice companies from our list for this class.  Throughout my time at SNHU I have written several papers on Target which have helped me assess and analyze my leadership role within the company.  However, for this class I am going to shift focus and choose Starbucks for my consumer behavior analysis.

I chose Starbucks because their growth and overall market share of the coffee industry is impressive.  Starbucks holds around 33 percent of the market share for coffee in the U.S. (O’Farrell, n.d.).  In a flooded industry they remain at the top of the competition and offer similar products and high prices in comparison to some of their competition.  The consumer segment I will focus on is their primary target market of men and women aged 25 to 40.  This consumer segment accounts for almost half of their total business (O’Farrell, n.d).  Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare (O’Farrell, n.d.).

O’Farrell, Renee. (n.d.) Who is Starbucks’ Target Audience? Retrieved by http://smallbusiness.chron.com/starbucks-target-audience-10553.html